Hello there! I’m Inês.
About a decade ago, I decided to leave my comfortable (but not-so-fulfilling) Marketing role and move to London to study Graphic Design. Restarting from scratch, I have since built a successful career as a professional designer, strengthened by a Business background that provided me with a valuable understanding of brand communications and the realities associated with engaging both stakeholders and audiences.
I have now worked – in-house and remotely – with both corporate and creative clients in the UK, USA, Canada, Portugal, Australia and New Zealand.
I’m a fierce believer in design’s power to improve user experiences, streamline processes, and simplify complex information and systems… and I absolutely love what I do!
My strengths are in corporate design.
I work closely with Communications, Marketing and Business Development leadership teams to define, design and implement:
Identity & Branding:
Logos, Brand guidelines, Stationary and Collateral systemsMarketing materials:
Brochures, Reports, Adverts, Presentations, Events collateral, Templates & Training, …User workflows
Publications
Data visualisation & Infographics
Strategic proposals & Bid submissions
Vector illustration
Iconography
Digital assets:
Graphics for web and social media, Interactive PDFs, EDMs, …